I am commited to the web3 evolution through the metaverse, spatialweb, blockchain, gaming and creator economy.

‍Unlocking the Engagement & Experience economy through virtual worlds & AR/VR (XR) technology.

Sandra Helou is the CEO and Co-Founder of MetaMinds Group, a metaverse and spatialweb technology company delivering browser accessible virtual worlds & XR experiences helping brands connect with consumers through the 'Engagement & Experience' economy.

She has emerged as one of the most prominent figures and public speakers in web3, marketing and the technology industry. Her success has been recognised by several prominent publications, including Women of the Future - Top 100, Rolling Stone’s Women Leaders Shaping Web3, and TechRound’s Top 25 Future Players of the Metaverse.

Sandra is committed to guiding brands, consumers, and industries through a comprehensive digital transformation journey, strategically navigating the interconnected landscapes of web3, the creator economy, and emerging technological pillars. Her expertise spans blockchain, spatial web technologies (encompassing AI, AR, VR, virtual worlds, IoT, XR..), and innovative gamification and incentivization models reshaping consumer engagement, brand interactions, and value creation.